We shut down the shop early today to go and see this - and we liked it a lot. It is great summer fun.
Personally, I enjoyed getting to "know" the characters. Not only do we carry the GI Joe Rise of Cobra movie figures, we've been carrying GI Joe figures for years. But, I didn't really "know" the characters - they were just . . . well, toys. I'd never read the comics or seen any of the shows (that I can recall) until this movie - so this was a great chance for me to meet these guys and gals.
Back to the movie . . . the graphics rocked. I wish they'd filmed it for IMAX. And it was a great way to spend a summer Friday afternoon.
PS - Expect another movie, too!